Citadel Logo

We set out to create a logo that embodied the fictional spy agency, Citadel. A retro-inspired typeface harkens to the golden age of espionage while still feeling modern and tech-forward. The mark features a customized “A” at the fulcrum, alluding to converging pathways. We also explored a variety of visual devices including monogram development that Prime Video’s team continued to push forward internally.  

Executive Producer: Erica Schrager
Executive Creative Director: Elliott Chaffer
Senior Producer: Kevin Andeson
Art Director: Lili Emtiaz
Design: Koda Ko, Jo Iijma
3D Design: Jesse McGowan, Ming Hsiung