Branding

My decision-making isn’t purely analytical — it’s embodied. I trust my gut response and refine through experience. I’m good at sensing patterns early, translating abstract ideas into tangible systems, and clarifying what others feel but can’t yet articulate. When something resonates, I move decisively; when it doesn’t, I pivot without drama.

Fox Entertainment Rebrand + Refresh Design Case study

Define the brand strategy and identity to transform the iconic “fourth network” into a unique entertainment brand.

IRIS Headphones. Brand Design Case study

FX Masterbrand Typekit Design Case study

A new custom font, animation system, and custom-coded type-kit that allows FX to adapt to any mood, series, and setting.

abc Network Rebrand Design Case study

Evolve abc from a linear-centric TV network to a modern, purpose-driven entertainment brand with a focused vision, distinct personality and a modern take on Paul Rand's logo.

ONYX Collective Brand Launch Design Case study

A platform that amplifies the enduring legacy, beauty, and power of BIPOC voices, joining together and rising up as a powerful force. Brand Design, Naming and Logo Animation

CIT/\DEL Logo Design Case study

Develop a substantive, industry-disrupting brand identity for IRIS, a new audio brand promising to change the way see, live, and experience sound in the world around us.