FX Fearless
Custom Font and Typekit
A new custom font, animation system, and custom-coded toolkit that allows FX to adapt to any mood, series, and setting—alongside focused campaigns for powerful new original programming. Everything is a remix, designed to be endlessly innovated across platforms, giving the brand a filmic, experimental look and feel everywhere it travels.
We customized the font, hand-animated each character, and scripted the kit. The environments and 3D-printed logo were created and shot by the amazing Joelsons, in a long collaboration with Steve Viola and his amazing in-house team.
We also produced a limited print run of the style guide, complete with a scanimated sleeve, teasing the new type system before you get to open the cover.
Credits
FX
SVP Design & Visual Effects FX: Steve Viola VP Motion Design FX: Amie Nguyen Producer FX: Dan Masciarelli
Trollbäck+Company
Chief Creative Officer: Alex Moulton Executive Producer: Erica Schrager Producers: Betsy Jones, Daniel Graf Executive Creative Director: Elliott Chaffer Creative Director: Fran Roberts
Design Director: Sarah Cohen
Art Directors: Ben Nichols, Jesse McGowan Typographer: Ksenya Samarskaya
Editor: Evan Kultangwatana, September Raines
Designers + Animators: John Lee, Chris Jung, Alex Komin, Pat King, Federico Saenz-Recio, Koda Ko, Michael Batista, Francisco Betancourt
Copywriter: Casey Halter
Masterbrand XR Shoot
