Iris

IRIS is an audio brand on a mission to reshape the culture of real live sound.

IRIS is working every day to ignite a movement to Listen Well – from drastically improving sound quality and dynamics to its potential for wellness, science, and sustainability — we helped take the IRIS brand from concept to market, using compassionate storytelling to attract funding and interest in its initial investment and planning phases.

We developed an initial strategy, vision, and tone of voice for the IRIS brand, helping to position the company as a bold, experimental, and human-first alternative to the current chaos of the emerging, immersive audio industry.

With a compelling brand foundation, logo, and visual identity we positioned IRIS as an experience, a ritual, a lifestyle, helping the start-up raise 322% of their crowdfunding goal one week after launching their first product.

In the logo and lettermark, two interlocking pieces of the IRIS ’S’ represent the formation of a living system; the internal and external; and the intersection of immersive technology and progressive biology. 

The logo is now featured across a vast array of IRIS-designed products and packaging, from app buttons to internal headphone components to Red Bull Racing headsets custom-created for the brand’s official audio partnership with Aston Martin.