Iris

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IRIS is an audio brand on a mission to reshape the culture of real, live sound.

We partnered with IRIS to take the brand from concept to market — helping define a movement around listening well, from radically improved sound quality and dynamics to audio’s potential impact on wellness, science, and sustainability.

Our work focused on building a clear strategic foundation: brand vision, tone of voice, and visual identity. We positioned IRIS as a bold, experimental, human-first alternative within the fast-growing and often chaotic immersive audio space.

The result was not just a brand, but a philosophy — framing IRIS as an experience, a ritual, and a lifestyle. This approach helped the startup raise 322% of its crowdfunding goal within one week of launching its first product.

The IRIS logo was designed as a living system. Two interlocking forms within the “S” represent the internal and external — the intersection of immersive technology and progressive human biology.

Today, the identity lives across IRIS products and platforms, from app interfaces and packaging to internal headphone components — including custom Red Bull Racing headsets created for IRIS’s official audio partnership with Aston Martin.