Qualcom 5G

We worked with McCann and Qualcomm’s internal design, marketing, and copy teams to develop an immersive installation that tells a dynamic story of the history of internet connectivity— from the origins of 2G, 3G, and 4G to a bold new age of 5G technology. We were responsible for all of the animated display content both inside and outside of Qualcomm’s gigantic cube, situated within the brand’s larger footprint on the convention floor.

A month later, we took the cube on the road once again, this time to MWC Barcelona with a new script and updated animations that told an even more in-depth story about the future of Qualcomm’s 5G technology.