I have been lucky to lead award-winning creative teams to transform global and local brands, —merging strategy, naming, system design, and sonic branding, into INTUITIVE, sustainable, kinetic brand architecture.
With a FLUID approach to directing live action, I fuse in-camera VFX with motion graphics, CG and Unreal to craft: tech product launch films, brand anthems, campaigns, commercials, title sequences, studio cards, music videos, content for concerts, and experiential brand activations.
My GENEROUS spirit drives me to create and share waves of opportunity—catalyzing the culture, speaking at conferences, judging awards, contributing to podcasts, writing art books, initiating charity projects and mentorship programs, that turn unexpected moments into resonating movements.
I love the kinetic forces of all creative challenges; seeing patterns to create beauty in the chaos. As a surfer, I embrace and adapt to dynamic forces, seeking balance and natural flow. I live by the principle of “Duckdiving Your Fears” guiding others to find resilience and clarity amid work / life challenges.
Together, we shape and share the culture of the surf lineup, creating beauty in the chaos together.