I’ve led award-winning creative teams to deliver numerous global and local rebrands and launches; transforming strategy, naming, design, and sonic branding into kinetic, adaptable, and INTUITIVE, sustainable brand architecture systems.
With a FLUID approach to live action, I have created brand experiences, anthems, product launches, campaigns, title sequences, music videos, commercials and docs. Blending in-camera VFX with CG, I direct visual poetry that resonates. I have lit up world stages and screens for Shakira, Jay Z + Alicia Keys, George Michael and Take That , the Superbowl Halftime Show for The Who and everything down to the iPhone 6s Live Wallpapers.
As a surfer, I embrace and adapt to dynamic forces, seeking balance and natural flow. I live by the principle of “Duckdiving Your Fears” guiding others to find resilience and clarity amid work / life challenges. Together, we shape and share the culture of the surf lineup, creating beauty in the chaos together.
I am driven to be GENEROUS and leverage my network to generate waves of opportunity for others. I catalyze collaborative company culture, speak at conferences, judge awards, write and contribute to articles, appear on podcasts, initiate pro bono projects and mentorship programs to explore unexpected connections that create movements.