FOX Entertainment Rebrand
We defined the brand strategy and identity for newly-independent FOX, reimagining the future of TV and launching a culture-defining, cross-platform entertainment brand built for a new generation of fans.
FOX’s bold legacy of risk-taking was infused with a new positioning and design system that empowers the brand to create breakthrough entertainment to break through popular culture.
Establish FOX Entertainment as a bold challenger brand by creating and continually optimizing systems for design, tone of voice, and messaging that unify every audience touchpoint.
Credits
Trollbäck+Company
Chief Creative Officer: Alex Moulton
Executive Producer: Erica Schrager
Executive Creative Director: Elliott Chaffer
Executive Director Creative Strategy: Bo Bishop
Senior Producer: Betsy Jones
Art Director: Adam Wentworth
Designers + Animators: Steve Haslip, Christian Palma, York Capistrano, Lili Emtiaz, Eli Guillou, Adam Tanner, Lizzi Stuart Ignasher, Luke Barker, Carlos Foxworthy, Alex Komin, Ming Hsui
Strategists: Fredrik Henttonen, Casey Halter, Asia Hunt
Typographer: Samarskaya & Partners
FOX Entertainment
EVP Marketing: Darren Schillace
EVP Creative Advertising: Scott Edwards
SVP Visual Innovation Studio: Ian MacRitchie
VP Design: Jesse Hallas
VP Multiplatform Creative & Integrated Marketing: Michelle Theisen
Director, Design: Dan Pierse
FOX Entertainment Brand Film
FOX Entertainment Brand Film BTS
Brand Film Design Process
FOX Rebrand Montage
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