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  • home
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  • Apple
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Branding

Intuition, translated into living brand systems.

I create intuitive, kinetic, and sustainable brand systems that evolve with the people who use them. Rooted in lived experience, human emotion, and pattern recognition, my work connects strategy, story, motion, sound, and design into coherent ecosystems — not static identities.

I’ve led global branding and rebranding projects in close collaboration with C-suite stakeholders, guiding work from strategy and naming through identity, creative development, production, and long-term activation. The goal is always the same: brands that feel right, move naturally, and stay alive over time.







Fox Entertainment Rebrand + Refresh Design Case study

Define the brand strategy and identity to transform the iconic “fourth network” into a unique entertainment brand.

IRIS Headphones. Brand Design Case study

 


FX Masterbrand Typekit Design Case study

A new custom font, animation system, and custom-coded type-kit that allows FX to adapt to any mood, series, and setting.

abc Network Rebrand Design Case study

Evolve abc from a linear-centric TV network to a modern, purpose-driven entertainment brand with a focused vision, distinct personality and a modern take on Paul Rand's logo.

ONYX Collective Brand Launch Design Case study

A platform that amplifies the enduring legacy, beauty, and power of BIPOC voices, joining together and rising up as a powerful force. Brand Design, Naming and Logo Animation




CIT/\DEL Logo Design Case study

Develop a substantive, industry-disrupting brand identity for IRIS, a new audio brand promising to change the way see, live, and experience sound in the world around us.

Jax Coco Brand Package Design Case study

Designing fresh product packaging for a premium eco-friendly coconut water brand

teennick

Rebrand Montage

Aljazeera America

Brand Launch Montage

New York Times

Website Redesign loop for CES

The Weather Channel

Rebrand Montage

The Weather Channel

Pitch Montage

Marvel Universe on Disney XD

Brand Launch Montage

CCTV 9

Six Brand Idents

Disney XD

Brand Launch Montage

NBCU Upfronts 2018

Multiple Anthem Spots featuring top talent used across multiple digital and experiential formats. See more here at Trollback + Company

Fundamental Films

Studio Vanity Card

Cannon

See Impossible Logo Animation

Video

Jiangsu Newswatch

Title Sequence and Studio Background loops

Nat Geo. Wild

Bat Cave Ident

Everybody is a Beachbody Commercial + BTS

Spotify. Discover Weekly

Live action campaign and print shoot. Completed at Trollback + Company

Estee Lauder. Moringa

Instore film. Completed at Trollback + Company

elliott chaffer

. .-.. -.-- ...

Brand Creative Director

Live Action Director 

elliott@elyo.me 

 


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