
How can we transform your business — and our planet — together? When understanding meets feeling, action follows.
Earth speaks in waves — floods, fires, droughts, heat. These pulses aren’t random; they are the rhythm of a living system. IBM and NASA partnered to listen, using AI to turn complexity into clarity and data into felt insight — life itself.
Visibly human. Emotionally alive.
Client: IBM
Creative Director: Elliott Chaffer
ECD: Andre Andreev
Agency: Dresscode
HOP: Tara Stromberg
TD: Chieh Yen
Producer: Luke Proctor
Design + Animation: Shuhan Teoh, Rachel Park, Janelle Miau, Ronn Lueang, Josh Graham,
Houdini: Scott Hubbard
Unreal Engine: Cartandhorse
Editor: Adam Longo
Assistant Editor: Gabriel Freed
Sound Design / Music: youtoocanwoo
Storyboards: Ben Zylberman
POWERS OF GEN / Core Idea
Installed in IBM HQ in NYC
POWERS OF GEN / Core Idea
POWERS OF GEN / Core Idea
Floods, fires, droughts — the planet’s heartbeat
POWERS OF GEN / Core Idea
Listen. Feel. Move.
Kenya Reforestation
Johannesburg Heat Islands
Prithvi Geospatial Model
Director of IBM Research Europe + Sustainability lead