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IBM x NASA | Generative AI & Climate Change

See the Invisible. Feel the Planet.

How can we transform your business — and our planet — together? When understanding meets feeling, action follows.


Earth speaks in waves — floods, fires, droughts, heat. These pulses aren’t random; they are the rhythm of a living system. IBM and NASA partnered to listen, using AI to turn complexity into clarity and data into felt insight — life itself.


Visibly human. Emotionally alive.


Credits

Client: IBM 

Creative Director: Elliott Chaffer

ECD: Andre Andreev
Agency: Dresscode 

HOP: Tara Stromberg 

TD: Chieh Yen

Producer: Luke Proctor

Design + Animation: Shuhan Teoh, Rachel Park, Janelle Miau, Ronn Lueang, Josh Graham, 

Houdini: Scott Hubbard

Unreal Engine: Cartandhorse

Editor: Adam Longo

Assistant Editor: Gabriel Freed
Sound  Design / Music: youtoocanwoo

Storyboards: Ben Zylberman

From global to local — climate data becomes actionable insight. Downscaling turns climate data into high-resolution local forecasts alerting extreme events, localized warnings — now in minutes. Experience storms, heat waves, and hurricanes as immersive, kinetic narratives enhanced by spatial audio.


POWERS OF GEN / Core Idea

The Film

Installed in IBM HQ in NYC


POWERS OF GEN / Core Idea


POWERS OF GEN / Core Idea

The room dims. Satellite images swirl. A voice guides you: "Today, our planet faces an undeniable crisis..." Visitors feel the urgency of extreme weather events and ecosystem stress — but despair gives way to understanding: AI transforms Earth’s complexity into clarity.


Floods, fires, droughts — the planet’s heartbeat


POWERS OF GEN / Core Idea

The Challenge

Every crack in the ice, every drop of rain, every ember — each flickers with a story.


Listen. Feel. Move.

The Solution - Kenya

15 billion trees. One living system. Satellites trace roots, AI follows leaves, and hope flows back into the soil. Growth becomes a pulse you can see.


Kenya Reforestation

The Solution - Johannesburg

Urban heat, human heartbeat. AI reveals the hotspots, guiding action to cool the urban pulse and spark solutions in motion.


Johannesburg Heat Islands

The Solution - Prithvi

From global currents to local streams — storms collapse and expand, winds twist into spirals, heat rises — all rendered in data made tangible. Feel the power of precision. Predict. Protect. Act.


Prithvi Geospatial Model

Original Treatment

Download PDF

It feels like we are scratching the surface of what we can do with this technology and this mindset together" Dr. Juan Bernabé Moreno


Director of IBM Research Europe + Sustainability lead


Copyright © 2026 e\;/o Elliott Chaffer - All Rights Reserved.

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