Onyx Collective
Brand Origins
Onyx is a strong and indestructible black stone, symbolizing self-confidence, wisdom, and protection with spiritual meanings connected to healing, balance, and fortitude in the face of challenges.
We positioned, named, and launched this new global, talent-driven media brand for Disney, that champions unfiltered, unapologetic, unparalleled entertainment by creators of color.
Questlove’s Summer of Soul, produced by Onyx Collective won the Oscar for Best Documentary.
Work completed at Trollbäck+Company
